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Sperry Cheap Adidas Ultraboost Womens , known for its history of seafaring footwear, is launching an ongoing sustainability platform — "Look Good, Do Good."Its first initiative is today's launch of a collection for men, women and kids, made with Bionic, a material spun from plastic recovered from marine and coastal environments. A selection of popular Sperry styles — such as the Authentic Original boat shoe; Captain's CVO, a signature lace-up sneaker; and the women's Crest Vibe sneaker — all draw on Sperry's heritage and feature details inspired by multiocolored spinnaker sails and heavy stitching.The collection's packaging is even eco-friendly, made from post-consumer recycled material and printed with water- or soy-based inks, and have no added adhesives. The shoes are available online and at Nordstrom, Dillard's, Macy's and Zappos.com. Retail prices range from $70 to $100.The recycled Bionic material is produced by a mission-driven material engineering company that sets up recycling facilities and organizes beach cleanups around the world with NGO partner Waterkeeper Alliance Cheap Adidas Continental 80 Womens , chaired by Robert F. Kennedy Jr. According to Sperry, its support of Bionic's mission will help raise awareness for the issue of ocean pollution, sponsor beach cleanups to help reduce the 8 million tons of plastic that enter the ocean each year, and transform it into shoes."We are a brand born of the sea," said Kate Minner, CMO, Sperry. "It is our duty to get involved and protect the waterways that stretch across the globe and connect us all. We are proud to work with Bionic and Waterkeeper Alliance, who are creating a global infrastructure for recovering plastic from coastal and marine environments."Coinciding with the debut of the initiative is the introduction of an Alexa Skill — Sperry Waterkeeper — a voice-controlled experience that works via Amazon Echo smart speaker devices. When prompted, "Ask Alexa Waterkeeper how I can use less plastic today," Alexa will respond with a range of useful everyday tips designed to keep plastic pollution out of waterways.The Alexa Skill was built in partnership with digital marketing agency Digital Surgeons to educate people on ways they can help protect the environment by reducing their use of plastic.Want more?How Paris Plans to Become the Epicenter of Sustainable Fashion by 2024Investing in a Sustainable Supply Chain Now Could Save Brands’ FutureHow Sperry Plans to Make Preppy Fashion Cool Again Stock futures are edging toward recovery on Tuesday, a day after escalating trade tensions between the United States and China led to the worst day for major benchmark indexes since early January.The Dow Jones Industrial Average indicated a gain of 0.57% in premarket trading Cheap Adidas NMD Womens , while the S&P 500 and the Nasdaq Composite were higher 0.68% and 0.92%, respectively.Footwear stocks also moved cautiously, with Nike Inc., VF Corp., Crocs Inc. and Gap Inc. in the green ahead of market open, while Skechers USA Inc. and Under Armour Inc. were down. (All companies closed in the red yesterday.)Triggering Monday's sell-off was China's announcement that it would retaliate with new tariffs of 5% to 25% on $60 billion of U.S. imports. The move came only one business day after President Donald Trump raised levies from 10% to 25% on $200 billion in Chinese goods.Early Tuesday morning, Trump took to Twitter to post a series of tweets about the ongoing negotiations with China. "We can make a deal with China tomorrow, before their companies start leaving so as not to lose USA business, but the last time we were close they wanted to renegotiate the deal. No way! We are in a much better position now than any deal we could have made," he wrote./twitter.com/realDonaldTrump/status/1128251531114033153In a two-part tweet, he added Cheap Adidas Ultraboost kids , "When the time is right we will make a deal with China. My respect and friendship with President Xi is unlimited but, as I have told him many times before, this must be a great deal for the United States or it just doesn't make any sense. We have to be allowed to make up some of the tremendous ground we have lost to China on Trade since the ridiculous one sided formation of the WTO. It will all happen, and much faster than people think!"/twitter.com/realDonaldTrump/status/1128257892514246657Although the latest round of tariff hikes didn't include footwear, the next tranche — which Trump has threatened on all remaining imports from China, valued at approximately $300 billion — is expected to impact both shoe companies and consumers.If those proposed duties go into effect, the Footwear Distributors and Retailers of America reports that consumers will pay a shocking $7 billion in additional costs each year for shoes."These are the real numbers we have calculated; they are not empty rhetoric," said Matt Priest, FDRA's president and CEO. "Import taxes on shoes are not paid by China. They are paid by every American every time they buy shoes. This is not fair, it is not sustainable, and it will not solve our trade issues. We ask the president to read our numbers Cheap Adidas Continental 80 kids , realize hiking import taxes on shoes inflicts unnecessary financial pain on everyone in America and take shoes off his new 301 list." (Section 301 would impose even more tariffs on footwear, apparel, home goods and more items manufactured in China and imported into the U.S.)Among the price increases estimated by the FDRA include canvas shoes, which will climb from $49.99 to $65.57, and performance running shoes from $150 to $206. Vans, Steve Madden, J.C. Penney and Columbia Sportswear are only some of the footwear brands and retailers that have already indicated they would need to hike prices for consumers in response to the rising levies."This is a self-inflicted wound that will be catastrophic for the nation's economy," said Rick Helfenbein, president and CEO of the American Apparel & Footwear Association. "By tightening the noose and pulling more consumer items into the trade war, the president has shown that he is not concerned with raising taxes on American families or threatening millions of American jobs that are dependent on global value chains."Watch the highlights at the 2018 FNAAs.
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